Onward: How Starbucks Fought for Its Life Without Losing Its Soul ★福利價★－

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售價:470

詳細資料ISBN：9781609613822
規格：平裝 / 14.6 X 21.6 X 2.5 CM / 普通級
內容簡介IN THIS #1 NEW YORK TIMES BESTSELLER, THE CEO OF STARBUCKS RECOUNTS THE STORY AND LEADERSHIP
LESSONS BEHIND THE GLOBAL COFFEE COMPANY'S COMEBACK
�IN 2008, HOWARD SCHULTZ DECIDED TO RETURN AS THE CEO OF STARBUCKS TO HELP RESTORE ITS FINANCIAL HEALTH AND BRING THE COMPANY BACK TO ITS CORE VALUES. IN ONWARD, HE SHARES THIS REMARKABLE STORY, REVEALING HOW, DURING ONE OF THE MOST TUMULTUOUS ECONOMIC PERIODS IN AMERICAN HISTORY, STARBUCKS AGAIN ACHIEVED PROFITABILITY AND SUSTAINABILITY WITHOUT SACRIFICING HUMANITY.

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搜尋參考資料:
1.Onward | Starbucks Coffee Company

www.starbucks.com/onward

What is Onward? In 2008, Howard Schultz made the decision to return as the CEO of Starbucks to help the company restore financial health and return to its core values.

2.Onward: How Starbucks Fought for Its Life without Losing …

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Currently Viewing... Onward: How Starbucks Fought for Its Life without Losing Its Soul (eBook) Pub. Date: 3/27/2012 Publisher: Rodale

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Feb 17, 2011 · In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down ...

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Onward: How Starbucks Fought for Its Life Without Losing Its Soul

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