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詳細資料ISBN：9781292056548 叢書系列：管理學 規格：平裝 / 504頁 / 普通級/ 單色印刷 / 九版 出版地：台灣 內容簡介 FUNDAMENTALS OF MANAGEMENT IS A BRIEF, PAPERBACK TEXT THAT GIVES STUDENTS MORE DEPTH AND BREADTH WITH PRACTICAL TOOLS TO PRACTICE THEIR MANAGEMENT SKILLS THAN ANY OTHER TEXTBOOK. THE NINTH EDITION INTRODUCES A NEW AND EXCITING DESIGN AND INCLUDES NEW CHAPTER OPENERS, CASE APPLICATIONS, AND EXERCISES. NEW TO THIS EDITION 1.THREE CASE APPLICATIONS HAVE BEEN ADDED AND MOVED TO THE END OF THE CHAPTER. THESE CASE APPLICATIONS ARE A GREAT WAY TO TELL A STORY ABOUT MANAGERS, MANAGEMENT, AND ORGANIZATIONS AND TO INVOLVE STUDENTS IN ASSESSING A SITUATION AND ANSWERING QUESTIONS ABOUT "HOW" AND "WHY" AND "WHAT WOULD YOU DO." THESE CASE APPLICATIONS COVER THE GAMUT FROM GOOGLE AND YAHOO! TO ZARA AND STARBUCKS. 2.SELF-CONTAINED SECTIONS ON DEVELOPING MANAGEMENT HAVE MOVED THE SKILLS MATERIAL TO THE RELEVANT CHAPTERS. THE SKILL-BUILDING EXERCISES INCLUDED AT THE END OF EACH CHAPTER HELP YOU APPLY AND USE MANAGEMENT CONCEPTS. WE CHOSE THESE 18 SKILLS (SOME CHAPTERS HAVE MORE THAN ONE) BECAUSE OF THEIR RELEVANCE TO DEVELOPING MANAGEMENT COMPETENCE AND THEIR LINKAGE TO ONE OR MORE OF THE TOPIC AREAS IN THIS BOOK. |
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